The persona Memphis West embodies author Lola Rainey's love of photography and fine art. The Memphis West Note Card Series offered through the Her Eyes Open Store is an ode to the mysterious and elusive art of loving. The collection focuses on the way women express love through specific life experiences: art, nature, fertility and spirituality. " I awaken each day with an urge to create but my muse has a multiple personality," she said, "I like so many art forms, I can't chose one over the other. I go with whatever happens to move me."